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"White Gold" Lets Skiers Sample Michigan Ski Areas
By Mickey MacWilliams

For the ninth winter, the Michigan Snowsports Industries Association (MSIA) has produced a card that allows holders to ski at 24 different ski areas for $149. Called the MSIA White Gold Card, purchasers are entitled to ski one time at each of the participating ski areas across the state during the 2002-03 ski season. Purchasers are also entitled to one free ski tune-up (edge sharpening and waxing) at participating MSIA ski retailers.

"The White Gold Card is an exceptional value," said Steve Kershner, president of the MSIA and director of skiing for Shanty Creek in Bellaire. "If you paid for a lift ticket at each of these ski areas and brought your skis in for a tune-up, you would be spending about $720."

The card looks like a credit card, but is divided into 25 squares. Each ski area is assigned a square and one square is designated for the ski tune-up. The purchaser takes the White Gold Card to the ski area's lift ticket window, where the square corresponding to that ski area is punched out. White Gold Card skiers are allowed to ski one time at each ski area, midweek or weekend. The card is valid for the entire ski season, except for Dec. 25, 2002 through January 2, 2003. The cards are non-refundable and non-transferable. To get the tune-up, White Gold Card purchasers take their skis to one of 40 participating ski shops across the state.

MSIA developed the White Gold Card as a fundraising endeavor and limits its production to 400 cards. "We've found from past years' sales that they go quickly," said Kershner. He suggests that anyone interested in purchasing a card should do so as soon as possible.

To add a little excitement, MSIA has also created a challenge for White Gold Card participants. "The first person to use the White Gold Card at all 24 Michigan ski areas will win a card for the 2003-04 ski season," Kershner announced. He added that the MSIA is hosting the challengeto encourage skiers to try all the great slopes in Michigan. To win, White Gold Card holders must skiat all the ski areas then send MSIA their punched-out White Gold Card accompanied by a used lift ticket from each of the ski areas.

Participating ski areas include: Alpine Valley in White Lake, Apple Mountain in Freeland,Bittersweet in Otsego, Blackjack Ski Resort in Bessemer, Cannonsburg Ski Area in Cannonsburg, Cross-Country Ski Headquarters in Roscommon, Crystal Mountain in Thompsonville, Indianhead inWakefield, Mt. Brighton in Brighton, Mt. Holly in Holly, Norway Mountain in Norway, Nub's Nob in HarborSprings, Pine Knob in Clarkston, Shanty Creek in Bellaire, Snow Snake in Harrison, Swiss Valley SkiArea in Jones, Timber Ridge Ski Area in Gobles and Treetops Resort in Gaylord.


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