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ONLINE ADVERTISING TO MORE THAN DOUBLE BY 2005

"In spite of its troubles during the past year, the online advertising industry is expected to see impressive growth during the next three years, according to a new study from GartnerG2.

According to the Stamford, Conn.-based research group, the Web ad industry will rake in $18.8 billion in 2005, up from $7.9 billion currently. For sellers of online media, that's exceptionally good news, since Gartner also anticipates that other media -- television, radio and print advertising, specifically -- will see little, if any increase in revenues, and could actually see a decline.

Yet while online advertising might grow considerably, it will comprise only about 3 percent of the total ad market by 2005. Additionally, the top 0.7 percent of ad-supported Web sites also will continue to bring in 80 percent of the industry's revenue, according to Gartner". http://www.internetnews.com/IAR/article/0,,12_943181,00.html

Taken from Internet Advertising News
http://http://www.internetnews.com


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